Shah Alam Kabir Pramanik is currently holding the position of Assistant Professor in the Department of Marketing at Islamic University in Kushtia, Bangladesh. Previously, he served as the Chairman of the Department of Marketing at the same institution for three years. He has almost ten (10) years of combined teaching and research experience at the university level. Pramanik earned both his MBA and BBA degrees from the Department of Marketing at Rajshahi University, Rajshahi, Bangladesh. Notably, during his BBA, he secured the second position among 120 students, achieving an impressive CGPA of 3.88 out of 4.00. He also obtained remarkable results in the MBA program with a CGPA of 3.917 (out of 4.00). His research interests encompass tourism and hospitality marketing, relationship marketing, tourists’ behavior and experience, cultural and heritage tourism, sustainable tourism development, consumer behavior, and entrepreneurship. The focal point of his research largely revolves around the conservation, marketing, and sustainability of cultural and heritage sites such as museums, monasteries, and shrines in Bangladesh. A total of seventeen (17) scholarly journal articles and four (4) book chapters by Pramanik have been published in both international and national journals, along with four (4) refereed conference proceedings. His contributions have been published in esteemed ABDC and SCOPUS-indexed journals, partnering with prestigious publishers like Elsevier, Routledge, Taylor & Francis, Springer, Sage, and Inderscience. Furthermore, he occasionally contributes to Bangladesh’s national dailies. Proficient in structural equation modeling (SEM), he possesses solid expertise in model estimation techniques, including mediating analysis and multi-group data analysis, utilizing tools like SPSS, AMOS, and SmartPLS. Pramanik works as an adviser of the Marketing Club IU at his present institution. Apart from this, he also actively participates in various development initiatives and community services.

Tourism, Destination Management, CRM and Consumer Behavior

https://www.researchgate.net/profile/Shah_Alam_Pramanik2

https://scholar.google.com/citations?hl=en&user=IbmVuzsAAAAJ

Sustainable Marketing

0

0

Md. Ruhul Amin completed MBA and BBA (Major in Marketing) from the University of Dhaka, Bangladesh. Now, he is working as Assistant Professor at Department of Marketing in Islamic University, Kushtia, Bangladesh. He also worked as Lecturer of the Department of Business Administration in Ranada Prasad Shaha University, Bangladesh. His research focuses on consumer behavior, digital marketing, tourism marketing and brand management. Passionate about academic excellence, he has published research on emerging market trends and engages in industry collaborations. He actively participates in workshops, conferences, and professional training programs to bridge the gap between theory and practice. His work aims to provide insights into evolving consumer dynamics and strategic marketing approaches. Through innovative research and teaching, he strives to equip students and professionals with the necessary skills to excel in the marketing field. He is also working as adviser in different volunteer associations in the University like Islamic University Career Club, Marketing Club IU and Business Club. Connect with him to explore research opportunities, collaborations, and discussions on contemporary marketing trends and practices.

https://www.researchgate.net/profile/Md-Amin-138?ev=hdr_xprf

https://scholar.google.com/citations?hl=en&user=ehehC20AAAAJ

Abstract

This study investigated the factors affecting the consumers’ preferences for selecting the Mobile Financial Service (MFS) provider in Bangladesh.  A descriptive research was developed on the sample consisting of 426 respondents through convenience sampling. Data were collected by online survey method through using the Google forms. The Regression Analysis was performed to test the research hypotheses.  Results shown  that among the eight predictors, six variables, including availability of services, ease of use, security of the transaction, competitive advantages, promotional incentives and brand awareness had a positive and significant influence on consumers' preferences for selecting an MFS provider.  Others two factors including service charges and CSR activities had a negative and insignificant influence on consumers' preferences for selecting an MFS provider. It was also found that much online shopping is taking place where payment is being made using these mobile financial services. Finally, the limitations and managerial implications of the study, along with future research avenues, have been discussed.

Keywords: Mobile Financial Service (MFS), Consumer Preferences, service charges, security of the transaction.

Abstract

Abstract:

ABSTRACT

The main objective of this empirical research is to investigate factors that influence customer buying intention towards daraz online shopping platform, focused on kushtia region in Bangladesh. Nowadays, online shopping is becoming more acceptable among 21st-century customers. Several factors influence consumers’ purchasing decisions while shopping online. This study has investigated the effects of perceived trust, website design, perceived risk, customers review and ratings and social influences on customers’ purchase intention towards online shopping platform Daraz in the Kushtia region of Bangladesh. The survey was executed using a structured questionnaire, with data collected from 125 respondents via the convenience sample approach. The Statistical Package for the Social Sciences (SPSS) was used to analyze the data. According to the study’s findings, perceived trust, website design, customer reviews and ratings, and social factors all have a substantial impact on customers’ purchase intentions, whereas perceived risk has no discernible impact on customers’ purchase intention towards online shopping platform Daraz. This studies have implications for Daraz decision makers as well as new online entrepreneurs better understand the intentions of their consumer properly in the context of e-commerce platform and design an effective business strategy to enhance the growth of emerging online entrepreneurs to become more effective and more loyal in the fiercely competitive online marketplace.

Heritage Tourism, Digital Marketing, Consumer Behavior

0